HEUGN is named after the word "Yugen" in Japanese that is used to express the hidden beauty and quaintness.
HEUGN pursues Japanese beauty through searching the balance between "tradition" and the "present".
Simple yet high quality tailoring with elegance and deep beauty.
A clothing that is loved and worn over generations and adding value to it.
“A clothing you'd want to wear for a lifetime”.
HEUGN cherishes the power of craftsmanship and connecting people's through clothings.